Our Story
Meet Jared Hoggan - a third generation rancher with a passion for regenerative ranching practices and preserving America’s rich ranching heritage.
In 2017, after several years in traditional ranching and organic crop inspection, Jared came back to help his father run the family ranching operation full time. Somewhere along the line, he met a girl from Texas and the rest is history! Together they launched The Grassfed American label, creating a storefront for new grassfed skincare and pet products in addition to the phenomenal beef of the Flying H Ranch.
Our cattle are raised naturally on our Idaho pastures free from additives, growth hormones, grains, antibiotics, pesticides, herbicides or animal by-products.
We are proud to be a source of quality nutrition for you and your loved ones and look forward to welcoming you into the Grassfed American family!
Our Background
The American beef industry is under serious threat of extinction, leaving Americans with fewer choices of quality protein for their families than ever before. It’s up to the next generation to do something about it.
Jared has worn several hats throughout his life but always had a passion for agriculture. In 2017, he came back to help run the family ranch full time as a third-generation rancher and never looked back. His background in both traditional farming methods and organic crop inspection gives him valuable experience on both sides of the agricultural spectrum, shaping the regenerative ranching practices he employs on the ranch today.
Jared deploys a “from the ground up” ranching philosophy, beginning with soil health and comprehensive pasture management strategies, ending with the delivery of wholesome, nutritious, ethically-raised American beef right to your doorstep. When he isn’t out soil-testing or planning next season’s cover crop, Jared can be found riding fences on one of his favorite horses and checking on the herd.
Every order from a family ranch helps preserve America’s ranching heritage for future generations. We are excited to share our passion for sustainable ranching with you and your family!
The Original Ranch History
The Hoggan family has been dedicated to producing high-quality grass-fed Angus beef for decades, passing down their knowledge and passion for ranching through the generations. Starting first with Grandpa Hoggan, continuing on with Brad Hoggan in 1972, and now being picked up by Jared, the Flying H Ranch has become a robust 3rd generation ranching operation.
Ranching will always be a central part of the Hoggan family history. In fact, Jared spent the first part of his childhood on a large ranch out in Snowville, Utah, exploring the countryside on horseback and helping work cattle between his chores.
Now the ranching operation is based out of beautiful Downey, Idaho where the Hoggan Family marries traditional ranching with modern regenerative methods. Focusing on soil health, rotational grazing, and raising all their own hay for winter feeding ensures their cattle are truly grass-fed and grass finished year round to provide customers with the best and most consistent possible product.